Analysis of Promotional Program Situation Essay Example | Topics and Well Written Essays - 500 words

Analysis of Promotional Program Situation - Essay Example This product is hopefully going to sail through the market given its peculiarity, simplicity and integrative capabilities. There are a number of competing products to the Tablet360. However, the main competition is from the Nokia and Samsung who have by far established a number of related products. Their products are well positioned across the world market. They have a broad market share, towering through a number of countries. Their marketing strategies are vibrant and they have their presence on all the local and international media, in addition to the internet. They are also well promoted through sponsorship of great football clubs that play in the English Premier League. At the moment, there are so many phones and related tablets from these companies with enhanced features such as the touch screen, radio, mobile banking options, TV and the internet among others. (Strauss). In addition, it might be difficult to persuade the huge population that has already embraced these gadgets given the extra expenditure that they may have to incur on Tablet360. However, the saleability of this gadget is almost gua ranteed since its features are luxurious, efficient and amazingly economic due to the miniaturized enhancements and the ease of workability. As such, the tablet is estimated to command a market share of about 75% percent in the electronic market if effective advertisement is carried out. Most of the competitors are marketing their products through the mass media and the internet. (Strauss). In addition they also use the mobile phone short messaging services to spread the awareness of their products. (Christensen and LÃ ¦greid). In order to counter this, a more personalized marketing strategy for Tablet360 will have to be adopted. For example, after closing a sale with a buyer of the tablet, he might be given an opportunity to seek for a customer of another tablet with a guaranteed commission. (Strauss). In case the new customer comes, then the same strategy can

Case Study Example | Topics and Well Written Essays - 750 words - 24

Case Study Example The company supplier power is larger in its international operations than in domestic business transactions. In the U.S. the supplier power is concentrated in three companies that have the three largest market shares. The material that changed the industry and cannibalized the soft drink can industry is aluminum. The threat of new entrants can be categorized as medium low. The industry is controlled by five companies that have a combined 61% share in the U.S. (Bradley). The rest of the marketplace is served by over 100 independent companies. Due to the high value of the market which is worth over $12.2 billion there are always going to be entrepreneurs interested in penetrating the market. This industry is capital intensive and requires a high investment in machinery and equipment to set up an operation. Engineering knowledge is imperative for the success of a company. Since there are a few hundreds players in this industry another entrant could successfully penetrate even though the existence of high barriers of entry. The Buyer power of Crown Cork & Seal is medium high. The company currently has a market share of 7%. In 1989 the company produced 120,795 million cans. Its buyer power is higher in the international arena than in the United States. One of the competitive advantages the company enjoys is lower direct labor costs due to cheaper labor prices overseas. The company has the capability to achieve economies of scales in the purchase of raw materials such as plastic, steel, and aluminum. Economies of scale enable companies to lower the cost of buying materials. The threat of substitutes in the industry is medium. In regards to the sale of soft drinks can the majority of manufacturers utilize aluminum. In terms of packaging the biggest threat to metal packaging is plastic. Plastic is a petroleum derivative. The utilization of research and development allows companies to bring innovation to the industry. The company has a passive strategy in its